An Online Sweepstakes Service

How to Create Online Sweepstakes?

If you're looking for a way to engage your target audience and drive sales then there might not be anything you can do which will be as effective as running online sweepstakes.

Online sweepstakes are one of the most efficient and effective tactics you can use to grow your brand or business, and with Earthen Contest Service running one is super easy.

To help you get started, we are taking you through exactly how you can use Earthen Contest to create and run a sweepstake that will drive relevant, engaging actions and grow your business.

What is Online Sweepstake?

Online sweepstake is a type of online prize promotion where winners are chosen at a random from a pool of entrants who have participated in a contest and perform a set of tasks as instructed.

Why should you run a Sweepstakes?

Running an online sweepstake is an excellent way to grow your audience and drive a host of relevant actions that can help you achieve just about any goal or objective. Running an online sweepstake with Earthen Contest is a powerful promotional strategy for a few key reasons:

  • you will get access to ready-to-run contests
  • extensive range of entry methods
  • Unlimited social sharing actions with open graph setup to amplify the reach of your sweepstake and expose you to new audiences.
  • Automatic randomize algorithm to select winner
  • Any campaign which gives away a prize is going to be fun and attention-grabbing. This makes sweepstakes ideal for both engaging your existing followers and generating new ones as well.
  • configuring a contest, tracking entries, and drawing winners a breeze. You don't have to spend time planning and managing contests.

Choosing a Prize

When you run a sweepstake, one of the first decisions you'll need to make is what you want to give away as a prize. This is one of the most important decisions you will have to make, as your prize is what will ultimately draw in your audience and incentivize entry.

When you choose your prize there are multiple factors you will need to consider. You want to pick a prize that is valuable enough to encourage mass entry but still specifically tailored to your target audience. You aren't attracting entries from users who have no real interest in your brand or products. So it's best to avoid them by offering a prize that appeals primarily to your target market.

If you have your product which you can give away, they make for the ideal prize. By giving away your products, you can all but guarantee that your entrants have a genuine interest in your business, and you'll also be able to wring a lot of free product promotions out of the sweepstake. If you want to add an extra layer of value to your prize, try adding some exclusivity in the form of a limited or special edition product.

Sweepstake Setup

Once you've decided on your giveaway you'll be ready to set up a contest. Setting a Contest is super simple. Choose one from the available pool of templates, or we can create a new one (tailored-made) for you. Decide on the contest's start date and end date with expected target entries.  

When you run a sweepstake with Earthen Contest, you'll have a huge list of possible entry actions to choose from. Your decision should come down to what you are trying to achieve (objective) with your sweepstake and which action will help you reach those objectives.

Social Media Actions

Maintaining a strong social media presence is crucial for every business and industry. Social media can provide you with a perfect platform for captivating your audience, promoting what you’re offering, and ultimately driving desired actions in an authentic, engaging and social manner. Posting static banners, video clips, reels, and shorts or running a Q&A contest on social media may not justify your cost and efforts. Try Earthen Contest; showcase your brand with interactive, contextual, and engaging Sweepstakes.